A small consultancy with a sharp focus.
Support Main is an independent customer experience consultancy based in Norrköping, Sweden. It exists to help startups and scale-ups organize the work that happens between their product and their customers — support, documentation, operations, and measurement.
Most teams discover CX the hard way: the inbox grows faster than the team, the help center is half-finished, and nobody really knows what the NPS number means. Support Main comes in to help turn all of this into an actual system.
Robin Smedbäck
Support Main is founded and run by Robin Smedbäck, with over a decade of experience across customer support, customer operations, and product work — from frontline tickets to building the systems behind them.
This hard-earned knowledge is now shared with companies wanting to take their customer experience to the next level.